I'm a military flight instructor with an MBA. My job is teaching people to hold a complex situation in their heads and make good decisions under pressure. Rotor brings that to business strategy, for your people and the AI tools they now work with.

Why a flight instructor

A cockpit is a small organization under time pressure. Two people, a lot of information, and no time to consult the manual. What keeps it safe isn't a thicker manual. It's a shared picture of what matters most right now, clear limits, and a habit of speaking up in proportion to the risk.

When I studied business, I kept seeing the opposite. Strategy was thorough and well argued, and almost none of it reached the moment of decision. Companies were flying on paperwork.

Why Rotor

Rotor is my answer to that gap. It takes the ideas that keep crews aligned (a main effort, clear guardrails, beliefs you check against reality) and puts them where business decisions now happen: in people's heads and in the AI tools beside them.

It builds on established strategy thinking, from Porter and Rumelt to Bungay's work on mission command in business. My contribution is making it usable on an ordinary Tuesday.

Franklin Kinetics

Franklin Kinetics is my consulting practice, based in Regina, Saskatchewan. I work directly with every client. There are no associates and no hand-offs.

Franklin Kinetics is an independent business. The views and opinions expressed on this site are my own and do not represent those of the Canadian Armed Forces, the Department of National Defence or the Government of Canada.