The Rotor Beta
Put your strategy where decisions happen.
Your strategy is written down. It isn't steering daily decisions, and the AI tools your people now work with have never seen it. The Rotor Beta turns your strategy into integrations your people and your AI tools can act on.
Founding-clients available in limited numbers.
Strategy Lives in Documents. Decisions Happen Everywhere.
Most leadership teams put real work into strategy. Then it goes into a deck, and the deck goes into a folder. In a survey of more than 11,000 managers reported in Harvard Business Review, only about a third could list their company's top three priorities (Sull, Homkes and Sull, 2015).
Nobody orients their Tuesday around a mission statement. Strategy only counts where it shows up: in how people read the customer email, the hiring call, the thing that just broke. Setting that orientation is the CEO's core job.
Now add AI. Your people make dozens of decisions a day with ChatGPT, Claude or Copilot at their elbow. Those tools are fluent, fast, and know nothing about your strategy. Uploading the deck doesn't fix it. A vague document produces vague guidance, just faster.
Your people and your AI tools should work from the same strategy.
Most daily decisions in your company are now made by people and the AI tools beside them. Today, they work from different sources. Your people work from what they remember of the last all-hands. Your AI tools work from nothing at all. Rotor gives both the same strategy, in a form each can use.
Watch the 84s overview.
What the Beta delivers
A leadership team that agrees on what matters most. Facilitated sessions that force the trade-offs most strategy documents avoid: one main effort, clear rules for what you will say no to, and the beliefs your plan depends on. Disagreements surface in the room, not six months later in the field.
A strategy your people remember and use. Built from the words and images your own people already use, so it sticks. A one-page visual and a short video in the CEO's voice give everyone the same picture, and a launch session puts it to work with your first team.
AI tools that work from your strategy. Rotor goes into ChatGPT, Claude or Copilot, set up to raise your priorities as questions at the moment of decision, in plain view of the people using them.
A strategy that stays current. Every belief comes with a tripwire that shows when it is starting to fail. Your leadership team leaves with a simple review rhythm to keep the strategy honest long after the Beta ends.
Three questions your people should be able to answer without asking.
What matters most right now? One priority that everything else is weighed against.
What won't we do? Clear rules for the common trade-offs, with real examples, so people can say no without checking with the boss.
What are we betting on? The assumptions behind the plan, with early warning signs that show when one stops being true.
Most strategy documents answer none of these clearly. Rotor answers all three, and builds slack into the plan, so the first surprise doesn't knock it over.
You have a strategy page. Your AI doesn't.
If you run EOS, Scaling Up or OKRs, you have already done the hard thinking. Rotor doesn't replace your operating system. It sits on top of it, taking what you have decided and making it usable at the moment of decision, by your people and by the AI tools working beside them.
I'm a military flight instructor with an MBA. My job is teaching people to hold a complex situation in their heads and make good decisions under pressure. Rotor brings that to business strategy, for your people and the AI tools they now work with.
— Brandon Franklin, founder, Franklin Kinetics
Views expressed are my own and not those of the Canadian Armed Forces, the Department of National Defence or the Government of Canada.FAQ
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Keep it. Your operating system already does the hard thinking: priorities, targets, accountability. Rotor takes what you have decided and makes it usable at the moment of decision, for your people and for the AI tools they now work with. You have a strategy page. Your AI doesn't.
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You can, and you'll get guidance as clear as the deck. Most strategy documents are written to persuade a board, not to settle a Tuesday decision. Rotor turns them into a main effort, explicit trade-off rules and beliefs with tripwires, which is something an AI tool can actually apply.
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Your strategy stays in tools your company already controls, under your existing agreements with those vendors. Franklin Kinetics never hosts your strategy data, and the basic setup needs no new software.
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Rotor guides decisions. It doesn't watch people. Every instruction the AI follows is written in plain language your staff can read, and nothing steers them covertly. Rotor shapes how the company decides. It doesn't score how individuals perform.
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No. It is set up like a well-briefed first officer, not a compliance officer. It assumes the person knows more than it does, raises considerations as questions, escalates only as far as the stakes require, and accepts an informed decision once it's made.
Founding-client places in the Rotor Beta are limited. It starts with a 30-minute conversation: you tell me what's happening in your company, I ask questions, and we find out together whether the Beta fits.